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But Apple changed the app discovery experience with personalized app spotlights & recommendations.Apple doesn't include a calculator on the iPad and never did. I haven’t seen major design changes to the App Store on iOS 12. This re-design and improvement were so good, that TechCrunch reported up to 800% increase on app downloads, specifically with the “App of the Day” or “Game of the Day” spots. After long years App Store designed moved away from the music-like approach. This dramatically changed the first experience of using Apple’s app marketplace. App Store also got Games and Apps tabs, App Product Pages and In-App Purchases. It has a new tab, called Today - daily destination all about games, apps and app culture. Meet iOS 11 with an “ all-new App Store, designed from the ground” (2017). That history repeated itself with iOS 9 in 2015. Oh, wait, the center tab has changed to Explore with new navigation in categories and subcategories. While iOS 8 has many cool additions, App Store design hasn’t evolved a lot in 2014. If you were using App Store in 2013 you might remember the “Near Me” center tab, featuring popular apps near you. And in iOS 7 it was re-design massively with bright colors, white backgrounds, thin fonts, and vertically-scrolling lists. With the iOS 6, App Store got re-arranging of items, horizontally scrolling lists, a share button and many flipping in sections (2012). Such design wasn’t changed much in iOS 4 & iOS 5 updates.
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With growing its popularity in 2009, App Store got new navigation, Genius Recommendations, “Top” tabs - Top Paid, Top Free and Top 25 (iOS 3.1). The first App Store has a very iTunes alike design (iOS 2.0). If you’re curious about detailed history, Stephen Hackett made a timeline of all changes. While adding new features, tweaking business basics and evolving UX.

Since the initial announcement, App Store kept its core structure.
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#10yearchallenge is a good opportunity to see how fast the evolution is and notice changes in the oldest iOS apps.Īpp Store The iPhone 2.0 software release will contain the App Store, a new application that lets users browse, search, purchase and wirelessly download third party applications directly onto their iPhone or iPod touch. - Apple’s press release on March 6, 2008

Time has passed and design trends have changed dramatically. In 2008 it launched with 552 apps and some of them are still live inside your iPhones. Just last year the App Store celebrated its 10th birthday.
